About US
Since the beginning of the war, our hearts — in Israel and throughout the Jewish world — have been torn between deep sorrow and immense pride.
We mourn the fallen, pray for the safe return of the hostages, hope for the recovery of the wounded, and for the victory of the IDF.
But at the same time, our hearts burn with pride — for the fighting spirit, the unity, and the brave generation that stands on the frontlines for all of us.
We are part of an unbroken chain of Jewish warriors throughout history.
From Joshua bin Nun, King David, and Bar Kochba, to Yosef Trumpeldor — and all the way to today’s soldiers in the IDF.
Our grandparents fought in the underground resistance before the founding of the State.
Our parents defended the newborn country.
We answered the call to serve — and today, we are proud and humbled to be the parents of sons and daughters serving in combat units, standing guard over our homeland with courage and unwavering dedication for the entire Jewish people.
it is the continuation of thousands of years of Jewish bravery. The IDF is much more than an army
Because of the IDF, the State of Israel exists.
Because of the IDF, Jews around the world — including in the United States.
Jews can live with pride, dignity, and a sense of safety.
The IDF is not only the shield of Israel — it is the shield of the entire Jewish people.
OUR VISION
Out of these deep emotions, and out of our love for the IDF and our homeland, we launched a Zionist initiative rooted in gratitude: The creation of special flags representing every unit in the IDF — both active duty and reserves.
Our flags are crafted with love and pride — so that you can raise them high on rooftops, on cars, in windows, in synagogues, and throughout Jewish communities across the United States.
Each flag is a symbol. Each flag is a connection. Each flag is a statement: we are one people, with one heart, standing and fighting for one another.
Our vision: To see the Israeli flag — adorned with the emblems of IDF units — flying proudly wherever there is a Jewish heart.
From Israel to New York, from Los Angeles to Miami.
